The success of your company is heavily tied to your team. While recruiting new employees may be your first priority, remember that retaining your current employees is just as important. You want the best employees, but so does everyone else. How are you going to stick out? Here are seven strategies to help you stand out against the competition and attract and retain great, hardworking employees that will make your business rise to the top.
1. Foster A Great Employer Reputation
Businesses with great reputations spend less on the recruiting process because their employees market the business for them. If you have a great reputation, you are more likely to attract qualified candidates that will stick around with your business for longer. Businesses with poor reputations are often those who have trouble filling open positions. So, how do you improve your reputation? You must dedicate time, money, and resources to your company’s atmosphere.
There are three main factors of reputation management:
- Your mission: What is the common purpose of your business?
- The members of your business: What kind of relationship do the employees have with the higher management?
- Success of business: How well is your company doing?
As you focus on the atmosphere of your business, you will find it easier to both retain and recruit employees to your team!
2. Offer Great Health And Dental Services
Offering benefits to your employees shows that you care about them inside and outside of the workplace. Great employee benefits help attract and retain great employees. The benefits you offer can differentiate you from your competitors.
It is essential to offer great health benefits to your employees. If your employees feel better, they will work better. Employees all over the nation have been raving about Jet Dental, our on-site dental service. We show up at an office building break room, set up our equipment, and take care of everyone’s dental checkup in one swoop. Introducing: more convenient dental care than ever before.An on-site dentist is a unique benefit that will differentiate you from your competition.
Jet Dental’s pop-up dental clinic is also *zero cost.* It works through the insurance that you already provide your employees. They handle all of the details, all you have to do is give employees a calendar link, and then we’ll schedule with them.
3. Hire For Qualities, Not Necessarily Experience
The truth is, regardless of prior related experience, you will have to train all of your new employees for their new position. Choose to hire for character and potential instead of experience. At the end of the day, character will always win over experience. You can teach someone a skill, but it’s harder to teach them how to have passion for learning. Taking a chance on less experienced employees will often result in hard-working and motivated employees at more affordable rates.
4. Strategically Train Your Interviewers for Maximum Recruiting and Retention
Teach your interviewers to look for the following qualities in potential employees:
- Life Experience: What kinds of experiences have they had in their life? Figure out what gives them a unique perspective on the world around them. People with a wide variety of life experiences will result in open-minded employees.
- Innovative Mindset: Do they think outside of the box? Do they think up new ideas and get excited about new opportunities? People with this mindset tend to be curious and adaptable in the workplace.
- Problem-Solver: How do they react when a problem arises? People that know how to solve difficult problems are incredibly valuable to your business.
- Passion For Learning: Do they get excited to learn new things? Passion trumps all. It leads to motivated and hard-working employees.
- Leadership: How do they take the lead in group projects? People who know how to be a good team leader will foster healthy teamwork in the workplace.
- Communication: How do they react when they are not happy with a situation? You want employees that express their frustrations in a healthy way. This promotes a positive work culture.
5. Increase Retention and Never Stop Training
The best employees are not found, they are made. Your employees want the chance to learn new skills and grow in their job. The best employees choose their jobs for the skills they will learn there, not just the paycheck. By offering growth opportunities, you will retain your top-of-the-line employees.
Staying relevant in your field requires continuous training. You will create the best employees by keeping them up-to-date. Offering training to your employees saves you time and money in the long run and will shape the future of your company for the better.
The millennials of today are “job hopping” more than any other generation. Employees crave new experiences and opportunities. If you don’t keep it coming, they will grow bored. By offering continuous training you will keep your employees motivated and excited in their job.
6. Ask For Candid Feedback
Asking for feedback from your employees is crucial to retaining your current employees and for developing your strategy for recruitment. As a famous anonymous quote states, “people don’t leave their jobs, they leave managers.”
Often employees are scared to give feedback to their employers because they fear being terminated or offending the employer. Due to this, employees often don’t speak up until their exit interview. The best way to overcome this fear is to provide a way for your employees to give you anonymous feedback. This will take the pressure off them and provide you with candid feedback.
Why should you ask for feedback?
- It builds company culture – Your employees feel like they are contributing to the company and feel like their opinions matter.
- It keeps creativity alive – The best way to retain employees is to keep them excited about their job. By allowing them to give feedback, they are able to share their creativity with you!
- Decreases your turnover rate – Employees that feel like they are valued are less likely to leave their jobs.
7. Set Incentives For Employee Referrals
Word of mouth referrals are the most effective method to recruit new employees according to a new LinkedIn study. What better way to hire employees than through your current employees? It makes the interview process so much easier when a member of your company already knows them. They are often a better fit for the job than the plethora of people that randomly apply online. It is also easier for these new employees to integrate into your business when they know someone at the workplace already.
Let your employees know when you are looking to hire! Who doesn’t want to work with their friends? Offer a nice referral bonus as an additional incentive for your employees.
